Pinterest is an amazing platform that can bring a large number of visitors to your website, online store, or blog. However, if you want your posts to stand out in the endless sea of content, you need eye-catching and professional graphics. In this article, I will teach you how to easily create visuals for Pinterest using Canva.
Why is Pinterest Important for Your Content?
Pinterest isn’t just about pretty pictures – it’s a visual search engine. Users come to Pinterest to find inspiration and answers to their questions. If you have well-optimized posts, you can:
Increase traffic to your website or blog.
Boost sales of products or services.
Build brand awareness through engaging and consistent visuals.
However, for your posts to stand out, they need to meet certain criteria – and this is where Canva can help.
Set the Correct Format (1000 x 1500 px)
Pinterest prefers vertical images with a 2:3 aspect ratio (for example, 1000 x 1500 px). This format is ideal because it displays well in users' feeds without cropping and attracts more attention.
In Canva, simply click on “Create a design” > “Custom dimensions” and enter the values 1000 x 1500 px.
Tips for Creating Engaging Pinterest Graphics
If you want your pins to perform well on Pinterest, focus on these elements:
Use Large, Readable Text
Text is important because it quickly informs the user what your pin is about. Use contrasting colors to make the text stand out and experiment with fonts that match your branding.
Quality Photos are Key
Canva offers a wide selection of free photos, but always try to choose images that are relevant to your content. If you’re selling products, use your own photos for authenticity.
Add Your Logo or URL
Your pins should always be branded. Simply add your logo in the corner or include your website URL so users know where the pin is from.
Call-to-Action (CTA)
Don’t forget to include a call-to-action! For example:
“Click to read more!”
“Download the guide now!”
💡 Expert Tip: “Pins with a clear call-to-action get 80% more clicks.”
How to Increase the Chances That Your Pin Will Go Viral?
Optimize Title and Description: Use keywords that your audience is searching for.
Consistent Style: Create pins that fit your branding so they are easily recognizable.
Share Regularly: The best practice is to share 10-15 pins a day.
Bonus: Canva Tricks to Make Your Job Easier
Use Templates: Save your own templates so you can reuse them.
Brand Colors: Upload your brand colors into Canva’s “Brand Kit” so they’re always at hand.
Download in the Right Format: Export pins as PNG for sharp, high-quality images.
Creating graphics for Pinterest doesn’t have to be difficult. With the help of Canva and my tips, you’ll definitely be able to create pins that are professional, engaging, and effective.
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